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# What is the Reputation Score ?


# What is the Reputation Score?

Your Reputation Score is the best indicator of your sender reputation mostly towards Gmail (Google Workspace) and Outlook (Office 365) and to a lesser proportion, other inbox providers. 

| The sender reputation isn't equal to deliverability. Sender reputation is one of the 3 main criteria of deliverability.

A perfect deliverability (landing 100% in inbox) requires meeting 3 criteria:

1. A positive sender reputation : the hardest part of the deliverability job. Our email warmer helps you improve and maintain it over time.
2. Sending non-spammy email content : making sure your content doesn't make you land in spam. One link is enough to land in spam. Use our [Deliverability Test](https://www.mailreach.co/email-spam-test) to check this.
3. Using a non-spammy sending setup : using a well-known email service or inbox provider, not an exotic one (custom SMTPs) and being properly authenticated (SPF, DKIM).

**1. The Reputation Score is 100% based on where your warming emails land.**

Sending 100% innocent emails to inboxes and see where they land is the **most reliable way to score your sender reputation**. MailReach emails are 100% innocent as they contain zero spammy element: no links, no tracking, no images, no attachments, no spam words. If an innocent email like ours lands in spam, it's because of your sender reputation (on the address, domain, IP level) or email service provider. 

**2. The score gives more weight on the last days. **

Obviously, to be the most accurate and up to date, the score gives more weight on the last days as your reputation may vary significantly between days. 

**3. It gives more weight on Gmail (Google Workspace) and Outlook (Office 365) inboxes.**

When your warming emails land in inbox in Google Workspace or Office 365 mailboxes, it has more weight in your Reputation Score than landing in inbox on a IONOS mailbox since Gmail and Microsoft are more used than the smaller inbox providers. 

# When do you get your Reputation Score?

You get your Reputation Score 3 days after connecting your email to MailReach. 

MailReach needs to gather enough data to analyze and be able to give your score with accuracy as it's 100% based on where your warming emails land. 

# What makes the Reputation Score decrease?

| Your Reputation Score is the result of your practices. Best practices = best score. Bad practices = low score.

1. **Over-sending**: sending more than 100 cold emails / day
2. **Receiving too many spam complaints** from your recipients: people are pissed off by your emails: bad targeting, error in the email, shitty email, too pushy, shitty offer, etc
3. **No easy-to-spot and working unsubscribe link**: no unsubscribe link = more spam complaints.
4. **Too many follow-ups**: the more follow ups you send, the more spam complaints you get.
5. **Sharing your sending IP with spammers**: if your emails are sent from an IP also used by spammers, then this low reputation IP will impact your Reputation Score.

# How to get the highest Reputation Score?

Follow our dedicated guide : [How to get the highest reputation score](/en/article/how-to-get-the-highest-reputation-score-success-guide-vfivvo/)