User suspended by Google: The causes and what to do about it.
User suspended by Google : The causes.
First, relax. It's a classic and can happen frequently, especially if you send cold email campaigns.
Google Workspace has automatic rules that auto suspend an email account if it's considered at risk of sending spam or being compromised.
Here are the top reasons of having your User suspended by Google :
The user receives too many spam complaints from other Google users
The user sends too many emails per day
The user's account is suspected to have been compromised
Additional factors that increase the risk of having your user suspended :
Accessing the user's account from multiple different locations and/or IPs
Using insecure third party apps to control the user's account
The consequences of having your User suspended by Google.
TL;DR : no consequences except having to reactivate the user.
1. You will have to reactivate the user in the Google Workspace admin. Takes 1 minute.
Follow our guidelines in the next section to reactivate the user.
2. The suspension does NOT affect your sender reputation and deliverability.
We'll say it again: it doesn't affect your ability to land in inbox. You won't end up in spam more often after getting suspended.
That's simply an automated security rule by Google but it does not prevent you from having a good deliverability especially if you use an email warming solution like MailReach.
If you send cold email campaigns, you can have your user(s) getting suspended from time to time and still have the best opening rates on the market.
3. Suspensions never led to a permanent ban so far.
From our experience, it NEVER led a permanent ban, never. It may change in the future but we seriously doubt that.
4. BUT, it can be a signal that your sending practices can be improved.
If you regularly have your user(s) suspended, that may be a signal that you're doing something wrong, especially when sending cold email campaigns.
Read the section "How to reduce the risk of getting suspended again" below.
How to reactivate the user?
You need an Admin access to reactivate the user.
Sign in to the Google Workspace Admin Console. Navigate to https://admin.google.com and sign in using your administrator account credentials.
Access the user list: From the Admin Console dashboard, click on "Users" to access the list of users in your organization.
Locate the suspended user: scroll through the user list or use the search bar at the top to find the suspended user. Their status should show as "Suspended."
Click on the suspended user's name to open their account details. In the top-right corner of the page, you'll see a button labeled "**Reactivate**". Click on this button.
Confirm reactivation. A pop-up window will appear asking you to confirm the reactivation. Click "Reactivate" to proceed.
Check for reactivation: the user's status should now change from "Suspended" to "Active." The user can now access their Google Workspace services again.
If the user was being warmed up with MailReach, it will be automatically reconnected to MailReach over the next 24 hours.
If the address was being warmed by MailReach, once you reactivate the user, MailReach will automatically retry to connect several times over the next 24 hours. As long as you don't change the user's password.
How to reduce the risk of getting suspended again?
Make sure you don't send more than 150 cold emails per day (your own emails, not warming emails).
150 cold emails daily should be your maximum per inbox. Below is even better.
The fewer, the better for your deliverability, as explained in our article The Best Cold Email Deliverability Sending Strategy to Avoid Landing in Spam.
On top of that, the question you need ask yourself is : why do people mark my emails as spam ?
Here are the main causes of spam complaints :
It’s difficult to unsubscribe from your email : the number one cause. That's mathematical. If you don't have an easy-to-spot unsubscribe link = more spam complaints. And, NO, saying "reply unsubscribe to stop receiving emails" => that sucks and destroys your deliverability.
Your email is too pushy or salesy
You send too many follow-ups. We recommend 2 follow-ups max. 3 emails in total. At least 3 days between each emails to let people breath.
Your email is irrelevant for them : bad targeting.
Your email contains an error they didn’t like (‘Hi Last Name’ for example is a good one)
Your email pisses them off in some other way
Read, Re-read our absolute best practices to minimize the risk of this happening again :
How to Prevent Emails From Going to Spam – The Ultimate, No Bullshit Email Deliverability Guide.
The Best Cold Email Deliverability Sending Strategy to Avoid Landing in Spam.
In all cases, you need to find out what pisses off people and you need to makes changes until you have fewer suspensions or none.
Conclusion. Don't stress, but think of making changes to minimize the risk of it happening again.
No panic, but that's an indicator that tells you "Some people don't like your emails". And you want your emails to be liked by the most part of your recipients. Look for improvements you can do.
Updated on: 01/06/2023